"Excellence in Retailing" – this corporate creed is shared by all the subsidiaries, the holding company and the service companies comprising the DOUGLAS Group. A pleasant working environment and congenial customer service on the one hand, and earnings-oriented growth on the other: these are not clashing opposites but rather qualities that together perform in rich harmony – and will continue to distinguish the DOUGLAS Group for many years to come.
The DOUGLAS Group's keys to success
Our employees set us apart
The paramount key to our success is our workforce, which now numbers more than 23,000 employees. They are the ones who give our philosophy a personality and identity of its own.
Our employees enjoy serving our customers and do their utmost to make them feel welcome in our stores. This naturally includes providing thorough and professional advice. But at bottom, their enthusiasm, friendliness, and eagerness to serve are what sets the DOUGLAS Group apart – and turns satisfied customers into loyal patrons. In the last fiscal year, some 95 million people visited our stores and enjoyed the personal atmosphere they encountered. Our employees not only make us unique – they also make themselves a pivotal factor in the success of our organization.
Our service offers more than just selling
For us, customer orientation is synonymous with outstanding service. This is because our ambition is to do more than just sell our products. We want to welcome customers with a friendly smile, give them professional advice, beautifully gift-wrap their purchases, and ensure that the payment transaction goes smoothly and swiftly. We also want to offer our customers that special touch: a complimentary professional make-up session, readings by well-known authors, custom-made jewelry, fashion shows, or samplings of something sweet. All this and more is what service means to us – and this commitment will endure in the years to come.
Our product ranges are first-class
The DOUGLAS Group stands for contemporary and sophisticated merchandise at fair prices. Current trends such as wellness, health, and an affinity to nature are taken into account when we design our ranges. We offer our customers innovative, top-quality products and services, including hairdressing salons in some of the Douglas perfumeries and cafés in the Thalia bookstores. This distinctive mix allows us to provide a rewarding shopping experience and offer our customers the ultimate in quality and service.