Mission Statement

Customer satisfaction is our paramount corporate objective. We create shopping environments that appeal to all of our customers’ senses. We advise and serve these customers with a passion, because we want to satisfy their every need, win their trust and make their lives happier: at each of our locations, in every country, every single day. Offering outstanding service, first-class product ranges and a stimulating shopping experience are goals we aspire to daily throughout our organization. Our employees rank among the very best in the retail segment. Warmth, enthusiasm, dedication, a willingness to learn, and mutual respect are the cornerstones of their – and our success.

The DOUGLAS Group is a decentralized organization which intentionally places its faith in the strength of local decision-makers. And having consistently prioritized and promoted local entrepreneurship has made us one of Europe’s leading retailers today. Our five retail divisions – with their Douglas perfumeries, Thalia bookstores, Christ jewelry stores, AppelrathCüpper fashion stores and Hussel confectionery shops – number among the leaders and trendsetters in their respective segments.

As a listed and family-made company, we have equal obligations to our shareholders, our workforce, our clientele and our business partners. We foster a culture in which customers, employees and partners all feel comfortable. This ethos is crystallized by our philosophy of “Excellence in Retailing,” a principle that we will continue to embrace – enabling the DOUGLAS Group to sustain profitable growth in the future.