Mission Statement
The DOUGLAS Group stands for "Excellence in Retailing" – offering outstanding service, first-class product ranges, a stimulating shopping ambiance and the industry’s friendliest employees.
Customer satisfaction is our paramount corporate objective. We create shopping environments in which our customers feel comfortable and at home. We advise and serve our customers with a passion – in our ambition to satisfy their every need. In this way, we make their lives happier and more rewarding: at each of our locations, in every country, every single day.
Outstanding service, first-class product ranges and a stimulating shopping experience are goals we strive for throughout our organization. Our employees rank among the very best in the retail segment. Dedication and a willingness to learn, helpfulness and enthusiasm, and mutual respect are the cornerstones of their – and our – success.
The DOUGLAS Group is a decentralized organization with a keen sense of tradition and its own heritage. Embracing these values has enabled us to become a leading European retailing company. Our five divisions – with their Douglas perfumeries, Christ jewelry stores, Thalia bookshops, Appelrath-Cüpper fashion stores, and Hussel confectioneries – number among the market leaders and trendsetters in their segments.
As a listed company, we have equal obligations to our shareholders, our workforce, our clientele, and our business partners. We foster a culture in which they all feel comfortable. In the future, the DOUGLAS Group will adhere to its philosophy of "Excellence in Retailing" and continue to generate profitable growth.